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“If Lover was the last album of her twenties, Folklore is the first of her thirties. Lover was styled as a well-rounded musical autobiography, with everything from Nashville twang to electro-disco. Folklore takes a completely different approach, yet feels even more intimate, simply because it’s the sound of an artist with absolutely nothing to prove. She’s never sounded this relaxed or confident, never sounded this blasé about winning anyone over. It makes perfect sense that the quarantine brought out her best, since she’s always written so poignantly about isolation and the temptation to dream too hard about other people’s far-away lives. (“Last Kiss” is usually a summer favorite, but this year, “hope it’s nice where you are” feels a little too close to the bone.) On Folklore, she dreams up a host of characters to keep her company, and stepping into their lives brings out her deepest wit, compassion, and empathy. And it sounds like for Taylor Swift, her best is yet to come.”

— Rolling Stone on folklore (x)